Marketing

The Marketing module helps you effectively monitor and connect with your patrons, giving a 360 degree view of your patrons' interactions with you.

Mail merge, address and contact lists

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Query builder for complex queries

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Query by shows and attendance

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Query by sponsors, donors, groups and more

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Fully integrated arts-centric solutions

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Mail merge, address and contact lists

Marketing lists created by queries within the Marketing module can be outputted in a range of formats, including:
- CSVs for import into other systems or applications
- Address labels for postal mailings
- Contact lists
- Email lists
- Address lists

Query builder for complex queries

Complex queries can be built using our intuitive query builder, which lets you add characteristics the patrons you're looking for should or should not have. Multiple characteristics for inclusion and exclusion can be combined, segmenting your audience with a high degree of precision.

Queries can be saved to file for later use, making it fast and easy to run frequently used marketing queries.

Query by shows and attendance

Understand which patrons attended your shows, with a wealth of marketing information available to query.

Complex queries can be built with ease with the PatronBase Marketing module, such as:
- Patrons with a given ticket type for a given showing of a production
- Patrons who attend matinee showings rather than evening showings
- Patrons who often buy top band tickets

The flexibility and power allows complex queries to be constructed, helping you gain detailed insight into your audience and market to your audience with pinpoint precision.

Query by sponsors, donors, groups and more

Query your audience by their key characteristics and buying behaviour, including:
- Patron groups, membership classes and friend categories
- Custom attributes
- Patron gender and date of birth
- Postcode, area or region
- Sponsor or donor history

Patron characteristics can be combined with show buying behaviour to construct complex queries.

Request a Demo

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